Courses for Marketing Professionals : For Engineering Industry
Course Description : This course is designed for existing and aspiring Marketing professionals from the Industry. You will focus on learning core Industry evolution, Growth, Globalisation, Practices, Customer needs, etc. Topics include understanding the Industry classification, Eco system, Industry basics, products, nomenclature. It includes emphasis on Consumer aspect, Detailed training on Psychometric assessment, Psychometric analyst Certification. Include Business Intelligence, Modelling, Planning and forecasting. Training on IT based tools like LinkedIn, Facebook, Blogging, YouTube, online marketing, etc. It would cover graphics, Branding and positioning, etc.
Target Audience : This can be learned at early stages of marketing career. Student of BBA/MBA with specialization in marketing, IB 1st year onward can also qualify to take this course.
